Paid Ads
ICON Dental
ICON Dental Clinic Network
May – Sep Google Ads campaign
Google Ads & conversion engine
Managed and optimized Google Ads for a multi-branch dental network from May to September, focused on search intent, location targeting and conversions.
4,476.7
↑ 3,554% vs May 18- Cost / conv.
- Rp365
- Clicks
- 12,688
- Spend
- Rp1,633,522
1.2K2.5K3.7K4.9K
Hover or tap the chart to explore
- 21,787Total conversionsRp1,311 per conversion
- 1.8MImpressions150,688 targeted clicks
- 8.23%Average CTRAcross 55 active campaigns
- Rp28.5MAd spend managedAcross all branches
The challenge
The network needed to optimize location-based search and display campaigns across branches (Gandaria, BSD and more) to lower patient acquisition cost.
What I did
- 01Restructured campaigns into location-based search and display ad groups per branch.
- 02Set up conversion tracking and Looker Studio dashboards for full visibility.
- 03Scaled top performers such as Gandaria_Sept_HaloAI to thousands of conversions at Rp87 CPC.
- 04Kept refining keyword targeting and negative keywords for efficiency.
Results
- 21,787 conversions at Rp1,311 per conversion, with Rp28.5M in ad spend managed.
- 1.8M impressions and 150,688 high-intent clicks at an 8.23% average CTR across 55 campaigns.
- 4,978 conversions from the top campaign at just Rp87 CPC.